Palettlo
“Palette” is used here as a creative cue connected with a selected range of colors. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Palettlo develops “Palette” through root with a new ending for an evocative design studio identity. The selected sense is: a selected range of colors. Connect this direction with clarity discovered through making, then test it in a real encounter. Set the candidate in a proposal, a portfolio caption, and a small project credit.
