Texturia
“Texture” is used here as a creative cue connected with the surface quality perceived by touch or sight. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Texturia develops “Texture” through root with a new ending for an invented design studio identity. The selected sense is: the surface quality perceived by touch or sight. Connect this direction with clarity discovered through making, then test it in a real encounter. Set the candidate in a proposal, a portfolio caption, and a small project credit.
