TextureKerning
“Kerning” is used here as a creative cue connected with adjustment of spacing between particular letters. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. TextureKerning develops “Kerning” through two related roots for a compound design studio identity. The selected sense is: adjustment of spacing between particular letters. Connect this direction with clarity discovered through making, then test it in a real encounter. Set the candidate in a proposal, a portfolio caption, and a small project credit.
