Harvest Stories
“Harvest” is used here as a creative cue connected with gathering a crop. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Harvest Stories develops “Harvest” through a descriptive ending for a story-led coffee brand identity. The selected sense is: gathering a crop. Connect this direction with a dependable pause at the start of the day, then test it in a real encounter. Say the name over a cafe counter and place it beside accurate origin and roast details.
