Ritual & Field
“Ritual” is used here as a creative cue connected with a repeated action given personal significance. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Ritual & Field develops “Ritual” through two related roots for a compound coffee brand identity. The selected sense is: a repeated action given personal significance. Connect this direction with a dependable pause at the start of the day, then test it in a real encounter. Say the name over a cafe counter and place it beside accurate origin and roast details.
