Wild Cupping
“Cupping” is used here as a creative cue connected with a structured tasting of coffee. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Wild Cupping develops “Cupping” through a leading cue for a nature-inspired coffee brand identity. The selected sense is: a structured tasting of coffee. Connect this direction with a dependable pause at the start of the day, then test it in a real encounter. Say the name over a cafe counter and place it beside accurate origin and roast details.
