Venture & Kin
“Venture” is used here as a creative cue connected with a new undertaking involving uncertainty. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Venture & Kin develops “Venture” through a descriptive ending for a warm startup identity. The selected sense is: a new undertaking involving uncertainty. Connect this direction with confidence at an uncertain beginning, then test it in a real encounter. Introduce the company without showing a slide, then describe a plausible second product under the same name.
