Relay Stories
“Relay” is used here as a creative cue connected with an effort passed between participants. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Relay Stories develops “Relay” through a descriptive ending for a story-led saas identity. The selected sense is: an effort passed between participants. Connect this direction with relief when shared work becomes understandable, then test it in a real encounter. Say the name in a support ticket, a renewal email, and a meeting with a nontechnical buyer.
