Habitat Stories
“Habitat” is used here as a creative cue connected with the surroundings in which an animal lives. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Habitat Stories develops “Habitat” through a descriptive ending for a story-led pet brand identity. The selected sense is: the surroundings in which an animal lives. Connect this direction with everyday companionship noticed in small details, then test it in a real encounter. Use the candidate in a product recommendation that identifies the animal and practical benefit.
