Byline Pop
“Byline” is used here as a creative cue connected with the name identifying an article's writer. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Byline Pop develops “Byline” through a descriptive ending for a playful newsletter identity. The selected sense is: the name identifying an article's writer. Connect this direction with a reliable reason to make time for reading, then test it in a real encounter. Preview the sender name and subject line together on a narrow mobile inbox.
