Haloom
“Heirloom” is used here as a creative cue connected with an item passed from one generation to another. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Haloom develops “Heirloom” through root with a new ending for an invented jewelry identity. The selected sense is: an item passed from one generation to another. Connect this direction with being remembered with care, then test it in a real encounter. Print the candidate on a small box and read it beside the actual material and care information.
