Handle & Co
“Handle” is used here as a creative cue connected with a name used to identify an account. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Handle & Co develops “Handle” through a descriptive ending for a heritage social handle identity. The selected sense is: a name used to identify an account. Connect this direction with recognition that survives a crowded feed, then test it in a real encounter. Remove punctuation and numbers, read the handle aloud, and ask someone to search for it on each intended platform.
