Zest & Seasonal
“Zest” is used here as a creative cue connected with the aromatic outer peel of citrus. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Zest & Seasonal develops “Zest” through two related roots for a compound food brand identity. The selected sense is: the aromatic outer peel of citrus. Connect this direction with the warmth of sharing something tangible, then test it in a real encounter. Check pronunciation at a market stall, package readability, and consistency with the ingredient list.
