Wild Tailoring
“Tailoring” is used here as a creative cue connected with making or adapting fitted clothing. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Wild Tailoring develops “Tailoring” through a leading cue for a nature-inspired fashion identity. The selected sense is: making or adapting fitted clothing. Connect this direction with recognition of a personal way of dressing, then test it in a real encounter. Test the name on a tiny woven label and across a plausible second clothing collection.
