Selier
“Selvedge” is used here as a creative cue connected with a finished edge that prevents fabric from unraveling. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Selier develops “Selvedge” through root with a new ending for an invented fashion identity. The selected sense is: a finished edge that prevents fabric from unraveling. Connect this direction with recognition of a personal way of dressing, then test it in a real encounter. Test the name on a tiny woven label and across a plausible second clothing collection.
