Plelo
“Pleat” is used here as a creative cue connected with a folded section of fabric. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Plelo develops “Pleat” through root with a new ending for an abstract fashion identity. The selected sense is: a folded section of fabric. Connect this direction with recognition of a personal way of dressing, then test it in a real encounter. Test the name on a tiny woven label and across a plausible second clothing collection.
