Cleing
“Dwelling” is used here as a creative cue connected with a place used as a home. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Cleing develops “Dwelling” through root with a new ending for an invented architecture identity. The selected sense is: a place used as a home. Connect this direction with recognition of a considered spatial experience, then test it in a real encounter. Check the name on a drawing title block, project credit, and client presentation.
